10 Ways to Write More Effective Ads eBook
July 28, 2010 by admin · Leave a Comment
What is advertising? Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition? It’s none of the above. Advertising is salesmanship multiplied, nothing more! And advertising copy, or copywriting, is salesmanship in print.